Why We Rebranded from Book Nook Global to VIENDOR

For many years, people knew us as Book Nook Global—a team passionate about creating immersive Book Nook kits inspired by real places, stories, and cultures around the world.

Today, we've become VIENDOR.

This isn't a change in who we are. It's a change that gives us the freedom to build a stronger global brand while staying true to the values that made us who we are.

Here's the story behind the rebrand.

Why We Had to Leave the Name "Book Nook Global"

When we first started, Book Nook Global perfectly described what we did.

Our goal was simple:

Design some of the world's most beautiful Book Nook kits and share them with hobbyists everywhere.

As our company grew internationally, we encountered an unexpected challenge.

The term "Book Nook" has become closely associated with an entire product category, and trademark ownership varies across different countries and regions. Building a long-term global brand around those words became increasingly difficult.

Rather than spending years fighting over a name, we decided to invest our energy where it matters most:

Designing products people love.

That decision led to the birth of VIENDOR.

Why "VIENDOR"?

The name combines two ideas that represent who we are.

• VIE represents Vietnam—the country where every VIENDOR product is designed and developed.

• Vendor reflects our roots as designers, engineers, and manufacturing partners trusted by brands around the world.

VIENDOR isn't just another DIY hobby brand.

It represents a creative studio where designers, engineers, artists, and makers work together to transform real-world stories into collectible wooden creations.

We Are Still the Same Team

Although our name has changed, everything our customers appreciate remains the same.

Our team still designs every product from scratch.

We still prototype every mechanism repeatedly until it works reliably.

We still obsess over architectural accuracy, storytelling, lighting, engineering, and user experience.

Many of our best-known creations—including animated city scenes inspired by destinations across Asia and Europe—were created by the very same designers who continue to work under the VIENDOR name today.

Only the logo has changed.

Our passion has not.

More Than a Book Nook Brand

Many people know us for our Book Nook collections.

But over the years, our work has expanded far beyond a single product category.

Today, VIENDOR designs:

• Book Nook kits

• DIY miniature scenes

• Wooden mechanical models

• Educational STEM kits

• Home décor collectibles

• Cultural souvenirs

• Interactive display pieces

This broader vision deserved a brand that could grow with it.

VIENDOR allows us to create products without being limited by a single category name.

From Book Nook Kit Design to Manufacturing

One of the biggest misconceptions about our company is that we're only a retailer.

In reality, VIENDOR is deeply involved in every stage of product development.

Our process includes:

Research

Every project begins with history, architecture, culture, photography, and field research.

Book Nook Kit Design

Our designers sketch, engineer, and prototype each scene from the ground up, balancing realism, storytelling, assembly experience, and manufacturability.

Engineering

Moving parts, lighting systems, structural strength, and production efficiency are all developed in-house before a product reaches manufacturing.

Manufacturing

As an experienced wooden kit manufacturer, we work closely with production partners to ensure precision laser cutting, consistent quality, premium materials, and scalable manufacturing.

The result is a product that is beautiful, reliable, and enjoyable to build.

Proudly Designed in Vietnam

Vietnam has become one of the world's fastest-growing manufacturing hubs.

We're proud to contribute not simply by producing products, but by exporting Vietnamese creativity.

Every VIENDOR design begins with a story.

Every prototype is developed by our own design team.

Every finished kit represents hundreds of hours of artistic work, engineering, testing, and refinement.

Our goal isn't to copy what's already popular.

It's to create the next generation of iconic DIY experiences.

Looking Forward

The name has changed.

The mission hasn't.

We will continue creating products that inspire curiosity, celebrate culture, and encourage people to slow down, build with their hands, and share meaningful experiences with friends and family.

Whether you've supported us since the Book Nook Global days or have only just discovered VIENDOR—

Welcome to the next chapter.

Frequently Asked Questions

Is VIENDOR the same company as Book Nook Global?

Yes.

VIENDOR is the new brand identity of the company formerly known as Book Nook Global. The ownership, design team, mission, and product philosophy remain the same.

Why did you change the name?

We wanted a distinctive global brand that could grow beyond a single product category while avoiding long-term trademark limitations associated with generic industry terms.

Do you still make Book Nook kits?

Absolutely.

Designing premium Book Nook kits remains one of our core specialties, and we'll continue releasing new collections regularly.

Are you a wooden kit manufacturer?

Yes.

VIENDOR combines original product design with manufacturing expertise. We develop products from concept and engineering through production, working closely with trusted manufacturing partners to ensure quality and consistency.

Do you offer Book Nook kit design or OEM services?

Yes.

Besides developing products for our own brand, we also collaborate with selected partners on book nook kit design, engineering, and OEM manufacturing projects.

Final Thoughts

A new name marks a new beginning—not a new identity.

VIENDOR represents everything we've learned over years of designing world-class DIY experiences. It gives us the freedom to expand beyond Book Nooks while continuing to create the products our community already knows and loves.

The story continues—and we're excited to build the next chapter together.